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Bull of the Day: SharkNinja (SN)

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Key Takeaways

  • SN topped Q1 expectations and lifted its full-year outlook on strong sales and global growth.
  • Near-term estimate cuts reflect investments, but forecasts trend higher into 2025.
  • Shares have regained key levels; a breakout above the 200-day MA could target $120.

SharkNinja (SN - Free Report) ) is a Zack Rank #1 (Strong Buy) that designs and develops innovative home appliances and lifestyle solutions. The company offers cleaning and kitchen appliances for the home.

The stock has had a volatile few months, but has started to trend higher since filling the earnings gap a few weeks ago.  

About the Company

SharkNinja sells its products through major retailers, both online and in physical stores, as well as through distributors. Based in Needham, Massachusetts, the company operates under two primary brands:

Shark- Known for vacuum cleaners, steam mops, and other floor-care and cleaning products.

Ninja- Focused on kitchen appliances like blenders, air fryers, and coffee makers

The company is valued at $13 billion and has a Forward PE of 19. The stock has Zacks Style Scores of “C” in Growth but “F” in Momentum.

Q1 Earnings Beat

On May 8th Shark Ninja posted a surprise to the upside, beating earnings expectations by 19%. The company beat on revenues, seeing $1.22 billion, ahead of the $1.18 billion consensus.

The company raised its full-year outlook, now guiding for adjusted EPS of $4.90 to $5.00 (up from $4.80 to $4.90) and adjusted revenue growth of 11% to 13% year over year, driven by continued market share gains and global expansion.

While adjusted EBITDA for the quarter declined 13% to $200.4 million, due to strategic investments in R&D and marketing, SharkNinja emphasized a disciplined approach to OpEx that preserves innovation and go-to-market capabilities.

Gross margin held strong at 50.2%, and the company is executing a three-pronged tariff mitigation plan, aiming to shift 90% of U.S. volume outside China by the end of Q2.

Management highlighted robust consumer demand, 25+ new product launches in 2025, and international sales strength.  Inventory was up 30% to $973 million, but this was a hedge against tariffs and on the conference call SharkNinja remained confident in its ability to deliver long-term, sustainable growth.

SharkNinja, Inc. Price and EPS Surprise

SharkNinja, Inc. Price and EPS Surprise

SharkNinja, Inc. price-eps-surprise | SharkNinja, Inc. Quote

Estimates Mixed

Looking at earnings estimates, we have short term weakness followed by strength.

For the current quarter, estimates have dropped 23%, falling from $1.02 to $.78 over the last 60 days. This drop is likely due to a combination of tariff headwinds and inventory build as well investments in R&D and product launches.

Looking at next quarter, numbers stabilize. Over the last 60 days, estimates have gone 9% higher, moving from $1.41 to $1.53.

The trend continues into next year, with estimates going 4% higher, moving from $5.51 to $5.73.

Since earnings, a few analysts have raised their price targets:

Goldman Sachs reiterated its Buy and lifted its target to $112 from $100.

Oppenheimer maintained its Outperform and lifted its target to $120 from $105.

The Technical Take

The stock is currently up over 300% from its IPO back in late 2023, but has recently seen some volatility. Earlier this year SN saw its largest drawdown, falling from $123 to $60.50 in the February to April sell off.

Since then, the stock has rallied with the market and after the earnings report discussed earlier, when the stock shot from $80 to $105.

SN did fill the earnings gap, but has since rolled above the 50-day ($89) and 21-day ($90) moving averages. The main hurdle remaining is the 200-day MA at $97.

Looking at Fibonacci Support levels the June low held a 61.8% retracement level at $80. If the stock extends over that 200-day MA, a 161.8% extension target would come into play at $120.

In Summary

SharkNinja is a compelling growth story at the intersection of innovation, global expansion, and consumer demand. Despite short-term estimate pressure tied to strategic investments and tariff-related headwinds, the company’s raised full-year guidance, strong Q1 performance, and pipeline of new product launches point to a bullish long-term outlook.

Technically, the stock has recovered sharply from its spring lows and is approaching key resistance levels, with momentum building toward a potential breakout.

Backed by a Zacks Rank #1 (Strong Buy) and positive analyst sentiment, SharkNinja looks well positioned for investors seeking exposure to a high-quality consumer name with upside potential.


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